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IDUN Awards 2026
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The IDUN Awards 2026 — the Brotherhood's own community awards. Five categories, decided by your votes, celebrating the strongest personalities, creators, and moments of the Brand Vikings community.
- Dad Bod of the Year — your best photo of yourself, beard and all. No AI, no heavy edits — just you.
- Model of the Year — your finest The Beard Struggle product or lifestyle shot, with TBS visible in frame.
- Lifestyle of the Year — a photo plus the short story behind it, published alongside your entry.
- Brother of the Year — nominate a brother who deserves it: who he is, why, and the moments that prove it.
- Brotherhood Moment of the Year — the team's shortlist of the year's most unforgettable community moments.
How it works: enter while submissions are open — one entry per category, as many categories as you like. Every entry is reviewed by the team, then the community votes with one vote per member in each category. Winners are contacted privately before the announcement.
Fair play, Viking honor: heavily edited or AI-generated photos are rejected, finalists confirm permission before publication, and vote manipulation means disqualification.
3 votes per category
Rules
- One main photo.
- TBS product or branding should be visible.
- You must appear in the image.
- The image should represent the brand professionally.
- No fully AI-generated images.
- One entry per member.
Frequently Asked Questions
Your strongest The Beard Struggle product or lifestyle photo. You must appear in the image, and TBS product or branding should be visible.
No — fully AI-generated images are not accepted. The photo should represent you and the brand professionally.
One entry per member in this category — pick your best shot.
The team shortlists the strongest entries and the community votes for the winner.