IDUN Awards 2026 Votes | The Beard Struggle

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It is better to fight and fall than to live without hope

How does this represent your Brand Viking lifestyle?: Since discovering TBS in 2017, my beard journey has become about much more than simply growing a beard. It has changed my lifestyle and the way I look after myself.What started with a simple beard routine has grown into a mindset of making better choices for my fitness, diet, health, and overall wellbeing.Today, my life is centred around the things that matter most to me: family, health, nature, and my beard. My beard is not just part of my appearance—it represents the journey I’ve been on, the discipline I’ve developed, and the lifestyle I’ve chosen to embrace.For me, growing a beard is more than a style—it’s a way of life. It reminds me to stay disciplined, take care of myself, appreciate nature, and always be there for the people I love. Since 2017, the beard has grown, but so have I. And this journey is far from over.

Wynn Las Vegas for the Win

How does this represent your Brand Viking lifestyle?: This is our place to be and be seen. The Wynn Las Vegas is in our regular rotation of places to visit. In a place full of people of all walks of life, I stand out because of my beard complimented by TBS products. Also, having my beautiful wife on my arm helps a little!

Seeking for knarr over the horizon of the Atlantic Ocean.

How does this represent your Brand Viking lifestyle?: We as family are constantly exploring the world. North to south and east to west, and brang viking is always coming with me.

The Beard Struggle Forever

How does this represent your Brand Viking lifestyle?: I love The Beard Struggle and there products so much that i have TBS on my skin and support them with it.

1% Better Every Day

How does this represent your Brand Viking lifestyle?: I struggled choosing a photo because the truth is, I’m rarely in them.I’m usually behind the camera, capturing the lives of four incredible kids, each finding their own talents and their own path.Hockey, lacrosse, volleyball, figure skating, recitals, track and field, tournaments and medals — mixed with camping, hiking, days at the lake, car shows, golf and countless first experiences.I capture these moments because I never want to forget them, and someday I want my kids to have something to look back on too.One day the jerseys won’t fit, the equipment will be packed away and they’ll begin lives of their own.There may not be many photos with Dad in the frame.This is one of them.For me, 1% Better Every Day means being present, continuing to grow and showing up for the people who matter while remembering to work on myself too.I don’t need to be in every picture.I just hope they remember I was there.

Canadian Winters Are Brutal

How does this represent your Brand Viking lifestyle?: Working outside in the Canadian winter can be brutal. With temps dropping down to -40 degree Celsius at times, having a huge beard is a lifesaver. Instead of frostbite on my face, the beard takes the brute force of the cold. This is why having a proper beard routine is extremely important. TBS is there all the time.

Forged Through Hardship

How does this represent your Brand Viking lifestyle?: I grew this beard during one of the hardest chapters of my life. It represents resilience, discipline, and refusing to give up when life gets heavy. For me, the Viking lifestyle isn’t about looking tough — it’s about staying strong, moving forward, and carrying your story with pride.

TBS - Metal A.F.

How does this represent your Brand Viking lifestyle?: My passion for Metal + my passion for TBS = The ultimate BV Lifestyle!

After my house fire I had lost everything, the beard struggle and the community were there for me in

How does this represent your Brand Viking lifestyle?: After my house fire I had lost everything, the beard struggle and the community were there for me in my darkest hour! This is how I chose to repay them as soon as I could. The brotherhood the friends I have made and the kindness will truly never be forgotten

Brothers of Valhalla

How does this represent your Brand Viking lifestyle?: Bearded brothers. Play together. Workout together. Win together. Stay together. A bond Forged through many years and represents a true brotherhood.

By using the TBS products, they have kept my beard looking good and feeling good through all walks

How does this represent your Brand Viking lifestyle?: By using the TBS products, they have kept my beard looking good and feeling good through all walks of my life. From sports, to hunting, fishing and just relaxing. Thank you TBS for all the wonderful products.

Retired military, enjoying life to the best of my abilities.

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The IDUN Awards 2026 — the Brotherhood's own community awards. Five categories, decided by your votes, celebrating the strongest personalities, creators, and moments of the Brand Vikings community.

Dad Bod of the Year — your best photo of yourself, beard and all. No AI, no heavy edits — just you.
Model of the Year — your finest The Beard Struggle product or lifestyle shot, with TBS visible in frame.
Lifestyle of the Year — a photo plus the short story behind it, published alongside your entry.
Brother of the Year — nominate a brother who deserves it: who he is, why, and the moments that prove it.
Brotherhood Moment of the Year — the team's shortlist of the year's most unforgettable community moments.

How it works: enter while submissions are open — one entry per category, as many categories as you like. Every entry is reviewed by the team, then the community votes with one vote per member in each category. Winners are contacted privately before the announcement.

Fair play, Viking honor: heavily edited or AI-generated photos are rejected, finalists confirm permission before publication, and vote manipulation means disqualification.

3 votes per category

Rules

One photo with a short explanation.
The explanation should describe why the entry represents your lifestyle.
The entry must be authentic and connected to you.
One entry per member.

Frequently Asked Questions

What should my entry include?

One photo plus a short explanation of how it represents your Brand Viking lifestyle — travel, fitness, work, family, hobbies, outdoor life, personal development, style, or another authentic part of your life.

Will my explanation be shown publicly?

Yes — your description is published alongside your photo so voters understand your story.

Does it have to be about fitness?

No — any authentic part of your lifestyle counts, as long as it's genuinely connected to you.

How is the winner chosen?

Team shortlist first, then the community votes for the winner.