The Beard Struggle Global Privacy Policy

Effective Date: August 2025

At The Beard Struggle, your privacy and data security are important to us. This Privacy Policy explains how we collect, use, disclose, and protect personal information across our global operations, including but not limited to Canada, the United States, the United Kingdom, the European Union, and Australia.

This Privacy Policy applies to The Beard Struggle websites, online stores, mobile experiences, quizzes, forms, email/SMS programs, advertising activities, customer support interactions, and related services.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect personal information to provide, improve, personalize, and protect our products and services. This may include:

Personal identifiers: Name, email address, mailing address, billing/shipping address, phone number, and account information.
Transactional data: Purchase history, order number, payment method details processed securely by third-party payment providers, shipping details, returns, refunds, subscriptions, and customer service records.
Device and usage information: IP address, browser type, device type, device ID, operating system, approximate geolocation, cookies, pixels, website interactions, pages viewed, cart activity, and similar usage data.
Marketing data: Communication preferences, email/SMS opt-in status, engagement with emails, SMS, social media, advertising, promotions, loyalty programs, and offers.
Customer service data: Records of support inquiries, returns, complaints, reviews, feedback, warranty or guarantee requests, and communications with us.
Quiz and recommendation data: Information you provide through quizzes, product finders, scent guides, surveys, or recommendation tools, such as beard type, beard length, scent preferences, routine goals, product preferences, and similar preference-based answers.

We do not knowingly collect or process personal information from children under the age of 16.

2. Quizzes and Product Recommendations

We may collect information you provide through quizzes, product finders, scent guides, surveys, or recommendation tools to recommend products, personalize your shopping experience, improve our products, and improve our services.

Our quizzes collect preference-based answers only.

Our quizzes do not collect:

Photo uploads
Face scans
Facial measurements
AI beard analysis
Biometric data

Your quiz answers help us recommend products that fit your beard care routine and scent preferences. For more information about how we use personal information, see the rest of this Privacy Policy.

3. Legal Basis for Processing

Where required by law, including under GDPR and UK GDPR, we collect and process your personal information under the following legal bases:

Performance of a contract: To fulfill orders, process payments, provide customer support, manage returns, and provide services you requested.
Consent: For marketing communications, SMS programs, cookies where required, promotional materials, and other activities where consent is required by law.
Legitimate interests: For fraud prevention, analytics, customer service, improving our website, improving our products, business operations, and marketing where permitted by law.
Legal obligations: To comply with laws, tax requirements, accounting obligations, regulatory requests, court orders, and other legal requirements.

You may withdraw consent at any time by contacting us at support@thebeardstruggle.com or by using unsubscribe or opt-out tools made available to you.

4. How We Use Your Information

We use your information to:

Fulfill and manage orders, returns, refunds, subscriptions, and customer accounts.
Process payments and prevent fraud.
Provide customer support and respond to inquiries or complaints.
Recommend products and personalize your shopping experience.
Improve site functionality, performance, security, and customer experience.
Conduct marketing by email, SMS, digital ads, and other channels where permitted.
Measure and improve our marketing campaigns.
Administer loyalty, rewards, referral, giveaway, membership, or promotional programs.
Comply with legal, tax, regulatory, security, and fraud-prevention obligations.

Email marketing

Where we have a legal basis, we may send emails about our store, new products, promotions, product launches, offers, and other updates. You may unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at support@thebeardstruggle.com.

Text marketing

We may send text messages about our store, new products, promotions, product launches, offers, and other updates. Updates may include Checkout Reminders. The website uses webhooks and cookies, with your consent where required, to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by SMS.

Marketing Preferences

We would like to send you information about products and services of ours that we think you may like. We may send you direct marketing communications, product information, and promotional offers:

If you have consented to receiving such communications from us.
If we have an existing business relationship with you and can rely on your implied consent.
If you are from a country where the laws permit us to send such communications based on legitimate interests, where you have bought a product or service from us and have not opted out of receiving communications from us.
If you are from a country where the laws otherwise permit such communications.

The marketing communications we send will relate to our own products or services. Your personal data will not be used for third-party direct marketing unless separate explicit consent has been collected for that use or the laws in your region permit such processing.

You will always have control over your marketing preferences. If you do not wish to continue receiving marketing information from us:

You can unsubscribe using the unsubscribe directions or link included in our marketing communications.
You may withdraw consent by contacting us at support@thebeardstruggle.com.

Customers located in certain regions, including the EEA and UK, may also have the right to object to direct marketing at any time. To object, contact us at support@thebeardstruggle.com.

We will process opt-out requests as soon as reasonably possible, but due to the nature of our systems and service providers, it may take a few days for opt-out requests to be fully implemented.

5. SMS/Text Message Consent

Where you provide your phone number and opt in to receive SMS or text messages, you may receive recurring automated marketing text messages from The Beard Struggle, including promotional messages, product updates, and cart reminders.

Consent is not a condition of purchase. Message and data rates may apply. Message frequency may vary. You may opt out at any time by replying STOP where available, following unsubscribe instructions in the message, or contacting support@thebeardstruggle.com.

Where SMS signup forms are used, we aim to provide clear SMS consent language, links to our Privacy Policy and Terms, and opt-out instructions.

6. Cookies, Pixels, Targeted Advertising, and Tracking Technologies

We use cookies, pixels, tags, analytics tools, advertising technologies, and similar tracking technologies to:

Remember your preferences and shopping experience.
Maintain login sessions and cart activity.
Analyze site traffic and usage patterns.
Improve website functionality and performance.
Measure marketing campaigns.
Serve relevant ads on social media, search engines, and other platforms.
Support abandoned-cart reminders and other marketing messages where permitted.

We may work with platforms and vendors such as Shopify, analytics providers, email/SMS providers, advertising platforms, customer support platforms, fraud prevention tools, payment processors, shipping providers, and other service providers.

You may control cookies through your browser settings, cookie banner, consent tools, or privacy controls available on our site where applicable.

7. U.S. State Privacy Rights, Sale/Sharing, and Targeted Advertising

We do not sell your personal information for money.

However, like many ecommerce businesses, we may use cookies, pixels, analytics tools, advertising partners, and ecommerce technologies in ways that may be considered "sharing" personal information or processing personal information for "targeted advertising" under certain U.S. state privacy laws.

Depending on where you live, you may have the right to opt out of:

Sale of personal information.
Sharing of personal information.
Targeted advertising.
Certain profiling activities, where applicable.

To exercise these rights, use our cookie/privacy controls where available, use our data sharing opt-out page where available, or contact us at support@thebeardstruggle.com with the subject line "Privacy Opt-Out Request."

Where required by law, we honor browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale, sharing, or targeted advertising for that browser or device.

8. Disclosure to Third Parties

We do not sell your personal information for money.

We may disclose personal information to the following categories of third parties or service providers:

Service providers: Shipping carriers, fulfillment partners, payment processors, customer support platforms, email/SMS platforms, analytics providers, fraud prevention tools, website hosting providers, and IT/security vendors.
Platform providers: Shopify and verified Shopify apps used to operate our store, checkout, customer accounts, analytics, marketing, and ecommerce services.
Marketing and advertising vendors: Advertising platforms, analytics tools, attribution providers, retargeting platforms, affiliate platforms, and marketing technology vendors, subject to applicable law and your privacy choices.
Professional advisors: Lawyers, accountants, auditors, consultants, insurers, and other professional advisors.
Legal authorities: Government authorities, regulators, courts, law enforcement, or other parties where required by law, subpoena, court order, regulatory request, or to protect our legal rights.
Business transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

We require service providers and vendors to protect personal information and use it only for permitted purposes, subject to applicable agreements and legal requirements.

9. International Data Transfers

We operate globally and may transfer, store, or process your information outside your province, state, or country, including in Canada, the United States, the United Kingdom, the European Union, Australia, and other locations where we or our service providers operate.

Where required, we rely on appropriate safeguards, such as:

Standard Contractual Clauses.
Adequacy decisions.
Data processing agreements.
Other lawful transfer mechanisms.

Your information may be subject to the laws of the countries where it is processed.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, fulfill orders, comply with legal obligations, resolve disputes, prevent fraud, and enforce agreements.

Typical retention periods include:

Order and transaction records: Retained as required for tax, accounting, fraud prevention, customer service, legal, and business obligations.
Customer support records: Retained as needed to resolve inquiries, improve service, and document customer communications.
Marketing records and consent logs: Retained while you remain subscribed and for a reasonable period after unsubscribe to document consent, opt-out compliance, and marketing preferences.
Website analytics and cookie data: Retained according to our vendor settings, consent settings, and legal requirements.
Loyalty, rewards, and membership records: Retained as needed to administer the program, prevent fraud, provide benefits, and comply with legal obligations.

When information is no longer needed, we take reasonable steps to delete, anonymize, or securely retain it as required by law.

11. Loyalty, Rewards, Membership, Referral, Giveaway, and Promotional Programs

If you join a loyalty, rewards, membership, referral, giveaway, contest, survey, ambassador, or promotional program, we may collect information such as:

Name
Email address
Phone number
Purchase history
Points, rewards, or credit activity
Referrals
Engagement with offers
Program participation
Communications with us

We use this information to administer the program, provide rewards or benefits, prevent fraud, communicate with you, and improve our products and services.

Participation is voluntary. You may withdraw or opt out where applicable by contacting us or following program instructions.

12. Sensitive Personal Information

We do not intentionally collect sensitive personal information such as government ID numbers, genetic data, precise biometric data, racial or ethnic origin, religious beliefs, health diagnosis information, or precise geolocation unless required for a specific service and permitted by law.

We may use approximate location information, such as country, region, or storefront selection, to show the correct storefront, currency, shipping options, localized offers, and region-specific content.

Payment details are processed securely by third-party payment providers. We do not store full payment card numbers.

13. Security Measures

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information, including:

SSL encryption for data transmission.
Secure ecommerce infrastructure through Shopify and service providers.
Access controls and role-based restrictions.
Vendor controls and contractual protections where applicable.
Security monitoring, updates, and vulnerability management.

No system is 100% secure. We take reasonable steps to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

14. Your Rights

Depending on your jurisdiction, you may have the right to:

Access your personal information.
Correct or update inaccurate personal information.
Request deletion of personal information.
Object to or restrict certain processing.
Withdraw consent at any time.
Request data portability.
Opt out of sale, sharing, or targeted advertising, where applicable.
Limit the use of sensitive personal information, where applicable.
Appeal a privacy request decision, where applicable.

To exercise your rights, email support@thebeardstruggle.com.

15. Verifying Privacy Requests

To protect your information, we may need to verify your identity before fulfilling a privacy request.

We may ask you to provide information that matches our records, such as your email address, order number, shipping details, or other information reasonably necessary to verify the request.

Where permitted by law, you may use an authorized agent to submit a request on your behalf. We may require proof that you authorized the agent to act for you and may still ask you to verify your identity directly.

16. Region-Specific Addendums

Canada

We comply with applicable Canadian privacy laws, including PIPEDA where applicable. You may have the right to access and correct your personal information. Your information may be stored or processed outside Canada.

United States

Depending on your state of residence, including California, Colorado, Connecticut, Virginia, Utah, and other states with applicable privacy laws, you may have rights to access, delete, correct, or opt out of certain uses of your personal information.

California residents may have the right to:

Know what personal information we collect, use, disclose, sell, or share.
Request deletion of personal information.
Correct inaccurate personal information.
Opt out of sale or sharing of personal information.
Opt out of targeted advertising.
Limit the use of sensitive personal information, where applicable.
Not be discriminated against for exercising privacy rights.

We do not sell personal information for money. However, as described above, some uses of cookies, pixels, advertising tools, or analytics may be considered sharing or targeted advertising under certain laws. You may opt out using available privacy controls, cookie tools, data-sharing opt-out pages where available, Global Privacy Control where required, or by contacting support@thebeardstruggle.com.

Europe and UK

If you are located in the EEA, UK, or Switzerland, you may have rights under GDPR or UK GDPR, including access, correction, deletion, restriction, objection, data portability, and withdrawal of consent.

You may also have the right to lodge a complaint with your local data protection supervisory authority.

Australia

We comply with applicable Australian privacy laws, including the Privacy Act 1988 and Australian Privacy Principles where applicable. Your information may be processed overseas. You may contact us with privacy concerns, and if unresolved, you may be able to contact the Office of the Australian Information Commissioner.

17. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page and, where appropriate, notified by email or other reasonable means.

The "Effective Date" above shows when this Privacy Policy was last updated.

18. Contact Us

For privacy-related inquiries, data requests, complaints, or questions, contact:

Email:
support@thebeardstruggle.com

This Privacy Policy supersedes previous versions.