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IDUN Awards 2026

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The IDUN Awards 2026 — the Brotherhood's own community awards. Five categories, decided by your votes, celebrating the strongest personalities, creators, and moments of the Brand Vikings community.

  • Dad Bod of the Year — your best photo of yourself, beard and all. No AI, no heavy edits — just you.
  • Model of the Year — your finest The Beard Struggle product or lifestyle shot, with TBS visible in frame.
  • Lifestyle of the Year — a photo plus the short story behind it, published alongside your entry.
  • Brother of the Year — nominate a brother who deserves it: who he is, why, and the moments that prove it.
  • Brotherhood Moment of the Year — the team's shortlist of the year's most unforgettable community moments.

How it works: enter while submissions are open — one entry per category, as many categories as you like. Every entry is reviewed by the team, then the community votes with one vote per member in each category. Winners are contacted privately before the announcement.

Fair play, Viking honor: heavily edited or AI-generated photos are rejected, finalists confirm permission before publication, and vote manipulation means disqualification.

3 votes per category

Rules

  • One clear photo.
  • You must be visible in the photo.
  • No heavily edited or AI-generated images.
  • One entry per member.
  • Light-hearted category; confidence and personality matter more than physique.

Frequently Asked Questions

Submit one recent, clear photo of yourself showing off your finest Viking dad bod during the submission window. One entry per member.
Not at all — this is a light-hearted category. Confidence and personality matter more than physique.
Keep it real: heavily edited or AI-generated images are not accepted.
The team shortlists the finalists and the community votes for the winner — one vote per member.