THE SCENT YOU’VE BEEN WAITING FOR IS HERE...
POWER HAS A SCENT.
WE NAMED IT THE MOUNTAIN.
He crushed skulls in Game of Thrones. He owns the world’s heaviest deadlift. Now Hafþór “Thor” Björnsson commands the one scent strong enough to carry his name.
Built for a beard as powerful as Hafthor Bjornsson himself. This complete grooming arsenal—featuring Day Oil, Night Oil, Balm, Wash, and Conditioner—delivers unmatched strength, hydration, and control.
Train like Thor. Beard like The Mountain.
USE CODE MOUNTAIN FOR EXTRA 20% OFF
OR 4 INTEREST-FREE INSTALLMENTS OF $22.60 WITH
Command every room with the signature fragrance worn by Hafthor Bjornsson, a scent forged for warriors and kings. Bold, masculine, and unforgettable—this cologne doesn’t whisper… it roars.
Crafted to evoke the raw power of the mountain, it blends rugged woods, crisp alpine air, and deep smoky undertones that linger like a legend.
USE CODE MOUNTAIN FOR EXTRA 20% OFF
OR 4 INTEREST-FREE INSTALLMENTS OF $10.80 WITH
Lemon. Bergamot. Pink Pepper.
Sharp. Clean. Hits fast.
Honey. Vanilla. Tobacco.
Warm. Addictive. Dark edge.
Amber. Ambergris. Vetiver. Patchouli.
Heavy. Grounded. Impossible to ignored.
Hydrates. Softens. Sharpens your scent all day. Feels clean. Smells lethal.
Strips grit, not moisture. Smells like power, not drugstore soap.
Shape, control, and hold without stiffness. Look like you meant it. All day.
Rebuilds overnight. Deep conditioning while you sleep. Wake up with beard armor. Use it wet or dry, no limits.
Strengthens the base. Tames the wild. Less frizz. More structure. Viking-approved.
Hydrates. Softens. Sharpens your scent all day. Feels clean. Smells lethal.
Strips grit, not moisture. Smells like power, not drugstore soap.
Shape, control, and hold without stiffness. Look like you meant it. All day.
Rebuilds overnight. Deep conditioning while you sleep. Wake up with beard armor. Use it wet or dry, no limits.
Strengthens the base. Tames the wild. Less frizz. More structure. Viking-approved.
Highly Recommended
I've used your products now for the last 3 years and it just keeps getting better and better. Keep up the great work 100% would recommend
Kyle Gr
New Lease of Life
TBS has given me a new lease of life! It’s given me everything! ... The service is amazing and the products are honestly the best in the world!
Mr J.
Minimizes Itchiness
It helps minimize itchiness, prevents beard dandruff, and leaves your beard healthier and more confident-looking.
Big A
Improved Beard Routine
I got a the alfhiem's forest scent and love the scent. My beard care routine has drastically improved with this kit and my beard looks as good as ever.
Mr L
Amazing Scent
The scent is Amazing! I've gotten so many compliments. The quality of what the product provides. Like it says it does it top notch! I already feel transformed and on another level with my beard!
Cody H
Long-lasting Scent
This entire line is amazing. I've used a ton of different oils, balms, etc and the scene always wear off throughout the day. Not these. I constantly get whiffs of my beard all day long and the scent stays strong.
Chris B
TBS always delivers
This is a top quality product from a company that exceeds all expectations. There’s a reason this company is so highly respected and recognized as a leader in the beard care industry.
Edward G
Perfect Grooming Tool
I've been waiting for this Trimmer whole my life (almost). Perfect tool for grooming every part. Recommending to everyone!
Pawel M
Ballz Safe Trimmer
Well I can verify that with the correct attachment, the Varangian Trimmer is definitely, ballz safe! Best trim I've had on both my head and ballz.
Andrew R
Great for Everything
Got some essentials yesterday, trimmer works a treat, great for tidying everything (I mean everything!)
Adrian R
Awesome Grooming Kit
Wednesday night is haircut, trim and beard mask night. The Varangian is an awesome piece of kit
Fraser K
Excellent Beard Care
Absolutely love both Eternal Legacy and the Varangian. As for the trimmer, it does an excellent job on cleaning up the beard. My wife also uses it for cutting the sides of my hair, but not sure what setting the length was at.
Andrew R
Quality Beard Products
My wife got me a bunch of beard care stuff from a much cheaper much more bland smelling very common cheapo brand over the holidays (enough to last a few months)…. She got upset when I ordered this set… but I won her over with its the QUALITY of The Beard Struggle products.
Chance W
Built for a beard as powerful as Hafthor Bjornsson himself. This complete grooming arsenal—featuring Day Oil, Night Oil, Balm, Wash, and Conditioner—delivers unmatched strength, hydration, and control.
Train like Thor. Beard like The Mountain.
USE CODE MOUNTAIN FOR EXTRA 20% OFF
OR 4 INTEREST-FREE INSTALLMENTS OF $22.60 WITH
The more you grab, the more you get. No codes. No hoops. Just rewards for going big.
Don't forget to select your freebies in the cart!
The Mountain is an exclusive TBS fragrance created with Hafthor Bjornsson. Inspired by his strength and Viking legacy, this bold, masculine scent features notes of lemon, tobacco, amber, and vetiver. It's powerful, long-lasting, and made to dominate — just like Hafthor himself. Only available at The Beard Struggle.
VIP Launch: July 17th
Public Launch: July 24th
This is a limited-time and limited-quantity campaign — when it's gone, it's gone
Up to 30% off the full Hero Bundle
Exclusive tiered freebies based on how much you spend:
The full scent layering system includes:
The cologne is from our classic product line in the Mountain Scent sold separately from the bundle. Long lasting, 6x stronger than other standard formulas, No alcohol, No parabens, all in a 15ml bottle.
It's bold, masculine, and made to dominate:
Not sweet. Not subtle. Just strength in scent form
Yes, "The Mountain Line" products are formulated to be effective on all beard types, providing nourishment, hydration, and styling benefits.
Yes, the products are formulated with high-quality ingredients that are generally safe for sensitive skin. However, if you have specific skin concerns, we recommend doing a patch test or consulting with a dermatologist.
Orders typically ship within 24–48 hours. Most customers receive their order within 5–10 business days, depending on location.
You'll get tracking info via email as soon as your package is on the move.
We've got your back with a 90-day money-back guarantee.
If you're not completely satisfied, reach out to our customer support team and we'll make it right.
Our team is here to support you every step of the way.
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