Hafþór Björnsson

THE SCENT YOU'VE BEEN WAITING FOR IS HERE...

POWER HAS A SCENT.
WE NAMED IT THE MOUNTAIN.

He crushed skulls in Game of Thrones. He owns the world's heaviest deadlift. Now Hafþór "Thor" Björnsson commands the one scent strong enough to carry his name.

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NEW JULY DROP

THE MOUNTAIN BUNDLE

Built for a beard as powerful as Hafthor Bjornsson himself. This complete grooming arsenal—featuring Day Oil, Night Oil, Balm, Wash, and Conditioner—delivers unmatched strength, hydration, and control.

Train like Thor. Beard like The Mountain.

$114.38$133.00

USE CODE MOUNTAIN FOR EXTRA 20% OFF

OR 4 INTEREST-FREE INSTALLMENTS OF $22.88 WITH

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CLAIM YOUR POWER

🛡️ Garantía de devolución del dinero de 90 días 🛡️

Como aparece en

GQexperto en bellezaEl New York Timesvida de lujoel manualsalud masculina

PURE POWER IN EVERY DROP.

FOR MEN WHO LET THEIR SCENT SPEAK FIRST

Top Notes

Top Notes

Lemon. Bergamot. Pink Pepper.

Sharp. Clean. Hits fast.

Middle Notes

Middle Notes

Honey. Vanilla. Tobacco.

Warm. Addictive. Dark edge.

Base Notes

Base Notes

Amber. Ambergris. Vetiver. Patchouli.

Heavy. Grounded. Impossible to ignore.

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YOU'VE GOT THE SCENT NOW MAKE IT LAST

ADD THE MATCHING COLOGNE. 30% OFF WITH YOUR BUNDLE

Command every room with the signature fragrance worn by Hafthor Bjornsson, a scent forged for warriors and kings. Bold, masculine, and unforgettable—this cologne doesn’t whisper… it roars.

Crafted to evoke the raw power of the mountain, it blends rugged woods, crisp alpine air, and deep smoky undertones that linger like a legend.

$55.00$63.62

USE CODE MOUNTAIN FOR EXTRA 20% OFF

OR 4 INTEREST-FREE INSTALLMENTS OF $11.00 WITH

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ADD THE MATCHING COLOGNE

🛡️ Garantía de devolución del dinero de 90 días 🛡️

BUILT FOR FULL BEARD DOMINATION

EVERYTHING YOU NEED. NOTHING YOU DON'T.

DAY OIL

Hydrates. Softens. Sharpens your scent all day. Feels clean. Smells lethal.

BEARD WASH

Strips dirt, not moisture. Smells like power, not drugstore soap.

BEARD BALM

Shape, control, and hold without stiffness. Look like you meant it. All day.

NIGHT OIL

Rebuilds overnight. Deep conditions while you sleep. Wake up with beard armor. Use it wet or dry, no rules.

BEARD CONDITIONER

Strengthens the foundation. Tames the wild. Less frizz. More structure. Viking-approved.

limited supply available

the mountain unboxed

Products loved by thousands

50,000+ Loyal vikings

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Highly Recommended

I've used your products now for the last 3 years and it just keeps getting better and better. Keep up the great work 100% would recommend
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Kyle Gr

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New Lease of Life

TBS has given me a new lease of life! It’s given me everything! ... The service is amazing and the products are honestly the best in the world!
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Mr J.

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Minimizes Itchiness

It helps minimize itchiness, prevents beard dandruff, and leaves your beard healthier and more confident-looking.
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Big A

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Improved Beard Routine

I got a the alfhiem's forest scent and love the scent. My beard care routine has drastically improved with this kit and my beard looks as good as ever.
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Mr L

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Amazing Scent

The scent is Amazing! I've gotten so many compliments. The quality of what the product provides. Like it says it does it top notch! I already feel transformed and on another level with my beard!
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Cody H

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Long-lasting Scent

This entire line is amazing. I've used a ton of different oils, balms, etc and the scene always wear off throughout the day. Not these. I constantly get whiffs of my beard all day long and the scent stays strong.
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Chris B

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TBS always delivers

This is a top quality product from a company that exceeds all expectations. There’s a reason this company is so highly respected and recognized as a leader in the beard care industry.
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Edward G

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FREQUENTLY ASKED QUESTIONS

What is "The Mountain" line?

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The Mountain is an exclusive TBS scent co-created with Hafthor Bjornsson. Inspired by his strength and Viking legacy, this bold, masculine scent features notes of Lemon, Tobacco, Amber, and Vetiver. It's powerful, long-lasting, and built to dominate — just like Hafthor himself. Only available at The Beard Struggle.

When does the campaign launch?

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VIP Launch: July 17th

Public Launch: July 24th

This is a time-limited and quantity-limited campaign — when it's gone, it's gone

What's the offer?

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Up to 30% OFF the full Hero Bundle

Exclusive tiered freebies based on your spend level:

  • $75+: Mountain Keychain + Sticker Pack
  • $125+: Mountain Socks
  • $175+: Mountain Hoodie

Buy both bundles (Full Hero + Cologne) to unlock all three freebie tiers and maximum savings

How long will the campaign run?

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This campaign is strictly limited. We will only produce what we sell during the campaign period — once stock is gone, it's gone for good. Don't wait.

Why should I buy this vs other beard products?

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Because this isn't just another grooming bundle. The Mountain line represents something bigger:

  • Collaboration with a legend: Hafthor Bjornsson, The Mountain, 6x World's Strongest Man
  • Exclusive scent: You won't find the Mountain scent anywhere else
  • Limited availability: Once it's gone, we're not restocking — this is a one-time campaign
  • Massive value: Up to 30% OFF + exclusive freebies

Can I use discount codes with this campaign?

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No, campaign pricing is already heavily discounted and cannot be combined with other discount codes.

When will my order ship?

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Orders will ship according to normal shipping timelines. However, since this is a limited campaign and demand is high, please allow for extra processing time during the first few days.

Is The Mountain line available for subscription?

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No, this is a one-time campaign only.

Will The Mountain line ever come back?

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This is a limited-edition, one-time campaign. We have no plans to bring it back — so if you want it, grab it now or regret it later.